Mobility has permanently changed the way business operates. It has multiple types of devices (tablets, wearables, phones) and the volume of devices which connect to the company’s enterprise resources. There are over six billion smartphone subscribers across the world and rapidly expanding Internet of Things (IoT) market promises to join tens of billions of devices to the Internet in coming years. These mobile and IoT devices have new operating systems which change how we built services and software. These technological shifts also contribute an enormous opportunity to change how every company will employ and transact business with its customers, employees, and partners. Here are some strategies for mobile application to make it successful.
1. Keep User Awake: Continuous Interaction
If your application is not able to interact with the users, it won’t stay much longer on the fingertips. Using Social Media Integration and push notification can help with that. This is a must have kind of feature for any new or existing business mobile application.
2. Encourage Users To Rate Your App
A good rating in the various application stores is more prominent than ever. Usually only people who want to give an app a low rating end up on application store rating pages and rate your app down. One can encourage users who love your application to rate by pointing them in the right direction. The second time a user uses your app is a perfect time to ask them to visit the rating page for an app on the app store of your choice.
3. Stunning Interface: Device Specific UI/UX
Rewarding your users with a prominent responsive design is the key to winning their hearts. Device Specific applications tend to adjust their design dynamically according to the screen dimensions of the device they are running on. Remember that a wise way to build a great user experience in the app is to count on a development platform that assists you with an automatically adjust the UI model and thereby generates an optimized experience on all the devices from a single code base. For that perplexity, you can seek the help of an expert mobile app development company that are well-versed with responsive development tools.
4. Don’t Fly Blind: Add Analytics to Your App
Implementing analytics using several third party analytics libraries like Parse Analytics, Game Analytics, Flurry Analytics and Google Analytics to name a few. Analytics providers have their private Android, iOS, and REST SDKs that you can blend. Track significant data points like how long a user uses your application, which screens do they use the most, and where they may get stuck and leave your application. Most important of all is to take appropriate actions on the information that the analytics deliver you. Iterate and test. Iterate and test.
5. Optimise your App-Store Search (ASO) and Online Marketing
Choose a utilitarian name, descriptive, or a unique title (or a combination of all) to help your app succeed. Stay aside from trademarked terms. A sound description that lays out what your application does, who your adversaries are and what technologies you employed to build, it will help people find your app. Building your application is just the beginning. Distribution is also key to a successful app so, make sure if your application runs on both Android and iOS that you extend it to the largest app stores like Google Play, Apple App Store, Samsung Apps, and Amazon Appstore. Each store has their individual submission method and guidelines, but the extra boost in users you get is worth it. In-app sharing on social media and other relevant platforms will also help you with online Marketing of and optimising usage of your application. It’s a best practice for any application to have this sharing feature in order to increase the users.
6. Welcome Suggestions: Set Feedback System
Implementing user feedback is not just necessary but mandatory for that matter. If you are providing your users a platform to engage with, then they definitely deserve an opportunity to express their mind and convey their unbiased evaluation of your app. Make the process as easy and quick as possible for the users. Consider it as you’ve got another specialist to identify problems and work around to make your app even better.
7. Context Sensitive: Adaptive Behaviour
Recent trends suggested that applications are expected to be aware with context. It uses various device capabilities i.e. BLE, Location, Proximity etc. Apart from that application & user state plays very important role. Further, it can lead to adopting resource capabilities i.e. Hardware, Network, Server Response etc to improve upon user experience. For example, 4G network, the High-end device user may expect better user experience; compare to moderate network with the low-end device.
These are some tips to be taken care before developing an application and helps to make it successful. 9series is one of the leading mobile app solutions and services provider company in India. We develop and deliver services for iPhone/Android applications. We are complete IT solution provider company and handover unique and robust application beyond client expectation with advisable suggestions.