When people think about setting up a great website, they often imagine a modern and appealing design with a professional layout. But while looks are definitely important for a website, it’s crucial not to neglect another significant element – the website’s usability. As the visitor is the only one who clicks around and hence makes all the decisions, a user-centric design has become a standard approach for efficient and conversion-oriented web design. After all, if visitors can’t use a feature, it might not exist well.
Web site usability is very important for any website. Clients should have quick, easy and friendly access through the website. This is important in ensuring that your customers remain loyal without finding alternative sources. To achieve the above, these factors should be taken into consideration while designing your website.
Put the Good Stuff
Internet users “read” web pages like they read a book, starting from the top left and move to the right, and then gradually make their way down to the page. Content that is near the bottom of the page is far less likely to be read by a user than the content at the top. Put all relevant content “above the fold” and put the most relevant content at the very top of the web page is a sign of perfect web site.
Be Simple, Creative and to the Mark
The best websites are concise and straightforward. When visitors comes to a site, they should be able to instantly understand about an organization: principal practice areas, office locations, the type of clients you serve, and what distinguishes you from your competitors
Intuitive Navigation Tools
Many users like to browse pages on a website before eventually deciding to contact or take further action. A website should be designed in such a way that users never get lost. By adding the same navigational tools on each page, in the similar place, give your users a “map” in the event if they get lost. Various websites put these navigation links on the left side of every page, or at the top of each page, however, it’s depends on creative thoughts and it’s implementation for navigation.
Should be Easy to Contact and Communicate
After creating a highly effective website, complemented by great marketing and search engine optimization, be sure that every opportunity is given to potential clients to contact you. Again, every potential client is different. Some people prefer to contact via email, while others will use the phone. And there are probably some who will simply show up at your front door. Due to this reason, contact number, email, and address prominently on website should be included. Even create an inquiry form which collects basic information about a potential client. Not to forget, live chat is trending nowadays.
Site-wide Search on Every Page
If having a website that has a lot of different pages, it is always better to add search functionality on each page. Everyone’s different: some people prefer a search engine while others like to use links to find what they’re looking for. By giving different users different methods of searching that makes everyone happy!
Develop a website that reflects the style of the firm and clients as well. A website should be an extension of overall corporate identity – down to the colors, messaging, logos, etc.
A Picture Speaks More Than Words
Images on the website, can create a more personal experience for the user. Make sure that images don’t significantly slow down the website.
Enhance Usability Testing
The best way to determine whether website serves its intended purposes is to ask intended audience. If you want to impress business professionals with website, assemble a group of the people and ask to rate the website. Did they find it easy to access? What additional content would like to see? Would they consider retaining website based on the information provided? The regular usability analysis will help to recognize the areas where a website needs improvements in user experience.
Ask for Expert’s Advice
In fact, outside help is often doubly important for usability. Because the expert will give a fresh perspective on your Web design, content, friendly accessible or not and all such advice will guide to make website “A Perfect Website”.
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