You can see the way of change that we are experiencing nowadays thanks to technology. It changed the game entirely such as If you would like to get something then you’d prefer mobile then go to a dusty bazaar. And specifically, on mobile, you probably prefer an app then go to the website. And why not? Not only you but out of 100 people, 69 people choose to do similar stuff according to the consumer research conducted by the University of sains. (Fun-fact: due to this, the Mobile app e-commerce industry would probably become $3.21 tn industry by 2021 from $2.94 tn in 2019.) So, we are here to present some insights and tips to all or any about what parameters confine in mind and why it’s important while developing an E-commerce app. We have already covered the aspect of why in the forms of statistics. Let’s see different kinds of parameters that must be kept in mind (along with its usage) during developing a mobile application for E-Commerce.
Let’s say our protagonist John wants to shop for a headphone. so, he downloaded some e-commerce applications and the very first thing he would have experienced is “registration and Login” options. Now, if you don’t have multiple registration bars (Gmail- Individual or sync, FB,) then he wouldn’t mind finding the same product elsewhere. So, the primary and foremost Important criteria are easy login or signup process. The next thing is…
Now, John is trying to find the product but instead, he sees nothing but dark red color with massive headings and some products with 1 or 2 photos or the product description is given at the end of the page. So, what decided to move on to other apps. And he’s right! If you do not have a simple and effective design no one would enjoy looking at the products or buffering in this. All they are doing is to obviate this uncomfortable zone. Even according to data surveyed by Bain & Company for its client, out of 100 applications, only 29 applications have great traffic because of their great User Interface. It keeps the consumer engaged with the store and that leads to more shopping from the site.
While seeing headphones of various companies John often confused because of weird navigations like every time he wants to add items in the cart, he must open that particular item, then on the corner of the page, he sees this “add-cart” option. Also, He needs to find the “Menu” bar and Search bar, these kinds of small things may disappoint the consumer and they may leave the app as john did again!!
So, do use some ease of navigation tools and We personally recommend you to use some graphics navigation the first time anyone entered the app. We often do these kinds of things as a gesture of our own to our clients (want to know more about us click here)
We think It is one of the most important tools while developing an E-commerce app. (Why?)Because It reduces much time of buyers and that leads to leaving a great impression on the consumers’ minds. According to Amazon, once they are on the brink of entering India, they changed the whole filter system and develop new types of filter systems to please the Indian customers. And It worked how well is we all know right??
But let’s see, where he(John) has issues, He found typical filters like price; headphone, hands-free, or brands, but what if there are more options like feedback & reviews, discounts, regular deals, or payment options. That may probably ease the whole shopping process of john and reduced its time and efforts and It’s a plausible reason for him to shopping from the same app next time.
Now, after reviewing carefully John reached the conclusion to buy the headphone of Skullcandy and he is about to pay the money, but here is what he sees that they only allow paying via debit or credit cards not much or great facilities or any security such as SSL is included. John may have second thoughts before he opts for the payment, why shouldn’t he? He wants to pay through let’s say PayPal or google pay but there is no such option available and no proper security to ensure the secured transactions.
Multiple payment options enable uses to pay through their preferable payment getaways. And security bridges are necessary. It implies that you have cared for your consumers and you do not want to give any problem to the customers.
Although, this point should be in the middle of the blog but Let’s say he wants to review the product on the app but he couldn’t find any platform as such. That leads to remind him that he didn’t even see any review of the product on the app while purchasing the product. It is one of the few little things that he finds weird. And If proper communication doesn’t happen if he gets wrong or bad product then he might not want to see your app again.
Just for a fact, many eCommerce website has a good review system. They also show the whole analytics supported the product features. Like in our case (headphone) Amazon has reviews based on bass, attraction, clear sound, sound clarity, etc. It attracts the consumers and eventually results in engaging with their shopping list on your e-commerce app.
Developing an online store is not easy and developing mobile applications for the same is a little costly. But I think finding the right technological partners (IT company) that solve all your technical queries and handle your site correctly is a must. And that is where we come into the picture. They are a leading custom mobile app development company in New York that helps you to build your customized and user-friendly mobile application within the simplest budget that suits you the most.