Technology and user-friendly experiences are the two essential driving forces behind every successful business. In the restaurant and hospitality industry, these two aspects play a significant role in defining their customer services and daily operations. Various technologies and software systems have popped up in this space that empower staff behavior and tech-friendly processes. Apart from an excellent website, a restaurant app has almost become a norm due to the extensive customer-friendly user interface and features. Combining all these technologies can be a definite factor for raising the Return on Investment.
Digital technology in restaurants has changed the way the food and restaurant industry operates, promotes itself, and communicates with the customer base. Every process right from taking orders to dining experiences is now automated to increase business efficiency and delight customers. Below are some of the most beneficial technologies that restaurants can use to boost their performance:
Online food ordering to get it home delivered might make businesses feel that it would result in a drop in dine-in customers. However, survey results show an entirely different perspective pointing towards restaurants being able to build a whole new customer base. A survey by the LA Times indicated that the revenues boosted up to 35% for the restaurants that started using third-party apps for online ordering.
However, using third-party apps can also increase the charges of food order adding the services. Hence, a restaurant should consider developing a mobile app to handle everything systematically. It can handle both home delivered orders and dining customers who want to reserve tables in the restaurant. Customers can choose their preferred location for the table and their menu with a virtual interface according to their ease. Waiters are also pre-informed about the ordered menu, and restaurants send timely notifications about the availability of tables.
Time-consuming cash registers are now fading away to give way to self-ordering kiosks. Restaurant chains can massively benefit from such kiosks that would simplify their complex ordering processes. Customers can browse the food items from the menu displayed, create their customized order, and make payments too. It provides a dual advantage to the businesses in terms of focusing their efforts entirely on kitchen operations and enhance their order delivery services. Plus, the kiosks also help in suggesting upsell and cross-sell items that, in turn, encourages customers to place more orders.
Interactive tables are another unique technology that can be integrated by restaurateurs for increasing operational and administrative efficiency. Tables have digital menu boards through which customers can select and send their menu directly from the table to the kitchen. It helps in quicker order deliveries, and is beneficial especially in the times of rush. Plus, the digital menu also allows businesses modify their menu with special dishes to accommodate prices for different occasions. During slow periods they can adjust prices instantly, track analytics, and even update food pairings accordingly.
Cloud storage can help a restaurant in more than one way. A Cloud-based Point of Sale software integrates all the tools and connects all of them. It makes it easier for managers to access everything from a single platform. Such software is not only for tracking and billing processes, but it also offers many advanced features of accounting, inventory management, sending reminders, menu management, customer management, store management, marketing, among many others. The best part is that a business doesn’t have to redesign the infrastructure and can migrate all the data from premises to cloud or vice-versa.
Cloud telephony is the latest technology that is getting momentum in the restaurant industry. Under this, customers will get only one number for ordering and reserving through phones; but that number would connect multiple lines at the backend. If a line or operator is busy at a moment, it automatically transfers to another available operator. It helps businesses in not missing any order and enhances the home delivery procedure.
The most significant advantage of using the latest technologies is analyzing the insights gained from customer behavior, preferences, and demographics. It helps in sending optimized and customized notifications to valuable customers and, in turn, increases their loyalty. It works as a key player in driving marketing and sales processes by registering, tracking, and analyzing relevant user data to help restaurants deliver customized solutions. It stores user data like their details, placed orders, food preferences, and preferred payment options. Moreover, it also improves digital marketing campaigns by generating reports about the best/least selling food items and busiest daily hours.
9series is a top mobile and app development company that has built their experience over the years by showcasing their professionalism, innovation, and expertise in developing web and mobile apps for various restaurant businesses. While focusing on delivering user-centric and mobile-friendly solutions that delight customers, 9series empowers restaurants by connecting technology to their business needs.
Our solutions assist in generating ROI by integrating branch management, role management, and supply chain management. A streamlined supply chain enhances the communication links between all departments and improves the uninterrupted supply of inventory required. Through role and branch management, a restaurant can efficiently manage roles across different branches. It helps in managing and extracting valuable performance reports, which further helps in improving staff skills and training.
Our solutions also help restaurants in growing their customer base by providing an immersive, hands-on experience. We equip our software with innovative features like table reservations, menu management, and advanced POS system. We realize the need that today’s customer wants convenience at all levels starting from reserving a table at their favorite spot to ordering their favorite dishes without any hassles. Hence, such software helps them in browsing a table through an app and checking the availability without calling the management. As and when there is a table available, the customer gets notified instantly. Similarly, menu management helps a user decide the food items they might want to order beforehand.
Connecting all the services of frontend and backend is a significant part of any software. Hence, we offer customized CRM software through which the restaurant management can monitor everything to strengthen its customer service. Eventually, it also helps in creating better marketing campaigns through insightful user-data. 9Series provides robust solutions to ease your restaurant business.