Google keeps updating its SEO algorithms quite frequently, with almost 500 changes over a one-year duration. Search Engine Optimization (SEO) means optimizing your content so that it keeps showing up more often in the search results. But SEO is a highly nuanced concept with several changes and needs to be navigated, which makes it pretty easy to miss one or the other thing. Missing something in the SEO can often lead to making your content almost invisible, but getting it right can reap you some significant benefits. These benefits include an increase in the traffic, better conversions, improvement in lead generations, and a boost in overall sales.
Every business wants more traffic, leads, and sales, because of the change in SEO ranking over the years. Hence, the Search engine optimization techniques that worked earlier might not go well in the current era. Hire the best SEO agency like 9series for your business to manage all digital and social media marketing campaign. Creating a better user experience is the single theme that unifies all of them, even if they have unique approaches.
It doesn’t matter if you are just starting as a beginner or entering the field for several years. It can feel like you still have a lot to learn, especially when there are almost 200 content ranking factors that Google uses in its algorithms. The only thing that matters the most is to keep focusing on the basics of SEO that can help you build a strong foundation. Here are some of the unique SEO tactics for 2020:
When Google launched its new BERT algorithm in 2019, it gained immense accolades. Instead of focusing on optimizing your content for this algorithm, direct your energies towards optimizing user-focused content and its technical delivery. It merely means to reassess the user access points for searching and aligning your content accordingly. Looking at the mechanics behind crawling, indexing, and serving different search settings can give a more in-depth insight into the fundamentals of clean structure and delivery of content.
Since users now have more options than they used to have for searching things, SEO experts need to keep content delivery in mind. By incorporating BERT into the SEO ranking, Google has taken a huge leap forward. It has gone from pure string matching to make the search really about intent matching. It can also eliminate the use of Keyword research tools, and they might become less relevant. Since the primary dataset for creating content comes from suggested queries, BERT can help SEO experts find out what their audience wants.
Since keyword research might soon become obsolete, Natural Language Processing (NLP) and Deep Learning (DL) are going to take over SEO. Experts can expect SEOs to shift their focus from keywords to intent-based searching in 2020. So, the tactics from both practitioners and tooling providers will also need shifting of their efforts towards user-intent and satisfying their needs. Google is continuously upgrading their algorithms so that SEOs can understand the nuances of what this means with its content. Businesses now need a better understanding of customers’ journeys from their searches to landing on a specific page. It has now become a crucial component of the landscape, that the survival and growth of several online businesses depend mainly on it.
Hence, they should now start looking for posts that almost rank high and consider to rewrite them. Giving those articles an overhaul by adding examples, statistics, images, and other details can make them better pieces of content. If you believe in quality content, adding length and key phrases should be used naturally in the content. You can check all the rankings of a page, not to affect the relevance for a better phrase, and make it even useful. When you rewrite, you would want to pay more attention to connected subtopics, visible on the search results page.
Featured snippets are the results that generally show up on search engine results pages after the ads but before the ranked results. These snippets can be alongside an image, table, or a video, to help them stand out among others even more. It helps put them in an even better position so that they can steal clicks from people even when there are the highest-ranked results. They work based on a data-driven approach by using a paragraph format. If you’re trying to rank for question keywords and prepositions, you should consider having them in a list format.
Other ways in which you can optimize the feature snippets include having clarity, using headers, ensuring cross-platform accessibility, maintaining social interactions, and using strong external sources. Maximized engagement should always be the primary focus when you update existing content to create new ones. You can do that by efficiently utilizing the white spaces, headings, shorter paragraphs, and images; so that the users can easily absorb the information. You can also include highly relevant internal links that are capable of answering a specific question. All of this can really help in reducing the bounce rates and inviting users further into visiting and remaining on your site for a longer duration.
Using LSI keywords, and answering additional questions for users that they might have after viewing the content can go a long way, instead of merely offering only the content they search. If your page provides additional information that a user seeks, it enables you to retain your users. It also tells the search engines that the page has informative content that doesn’t only answer search queries but also provides new knowledge as compared to other pages. Embedding multiple ways to help users grasp the content allows capturing the attention of readers and enhances engagement.
Often, when you search around your industry pages, your image pops up on another website. Instead of telling them to take it down, use it as an opportunity to build an inbound link to your site. An essential tactic to use in the year 2020 is ensuring that the landing page has high relevance to the intent of your users. It is no use ranking the keywords only for generating high traffic if the landing page isn’t optimized according to the user’s intent. Hence, it’s crucial to work out whether the targeted keyword and the created content matches with the needs of your users.
Today, every business wants to achieve the goals of reaching its target audience and market. It requires gaining enhanced visibility across all the digital and online platforms by developing them according to user requirements and intent. It also needs to adopt different marketing strategies for better ranking across all the major search engines by complete website analysis. 9series is a renowned SEO service provider that consists of profound experience when it comes to optimizing the website for better results. We design all our strategies while keeping in mind the different requirements for search engine optimization and implement suitable SEO tactics that enable your business to reap maximum benefits. Our experts, with their adroit skills, tactical methodology, and vast knowledge, leave no stone unturned to deliver successful projects.