The Future of Mobile Apps With IoT & Chatbots
Technology has given birth to some of the most helpful trends for upgrading the user experience and engagement. A 2018 report by We Are Social indicates that there are almost 4 billion global Internet users. Artificial Intelligence, the Internet of Things, and Chatbots have emerged as the next big innovative investments for brands. These three alternatives join forces to help businesses in making well-informed decisions by collecting and analyzing the heaps of data.
Chatbots have simplified communication with customers that eventually delivers an enhanced level of interaction. They can be more proactive and productive and also help in recommending services based on the customers’ tastes and preferences.
What Does the Future Hold for Mobile Apps With IoT And Chatbots
Gartner reveals that almost 50% of the businesses are going to introduce Chatbots for online interactions, by 2021. As mobile apps continue to form a cult of their own, the introduction of IoT and Chatbots is only going to set new benchmarks. Here’s how the present scenario is going to go for a spin in the future:
Personalization
Mobile apps integrated with AI solves the biggest purpose of delivering a personalized experience for their users. First of all, it prevents users from feeding their location manually. AI can automatically assess the user location and provide the results based on that. Such information proves to be extremely helpful for the brands to ensure they keep delivering suitable services. The collected data is then combined with the user buying patterns and behavior. All of this helps in delivering enhanced user experience.
An article highlights that almost 44% of customers prefer a Chatbot over a human representative. AI is focused on the machines that depend on human intelligence and inherits the hypotheses centered around them. Hence, AI in Chatbots makes the apps less demanding and easier to utilize. Chatbots have the capability of merging different forms that eventually quicken the administrative processes.
Enhanced Authentication
Since cybersecurity is a rising concern these days, AI and IoT can solve the various vulnerabilities regarding online transactions. Juniper Research suggests that Chatbots are expected to cut down the business costs by approximately $8 billion, by 2022. The focus of AI centers upon the user behavior, hence it keeps a vigilant eye of any suspicious or malicious activities. The technology sends alerts and notifications if there is any unauthorized activity. Predictive Analysis and Machine Learning provide a wider scope of introducing new ways of logging into the accounts.
Chatbots work on a voice user interface, hence security is enhanced by utilizing commands that are rich in semantics. They are also capable of eliminating the disparities in languages and linguistics. By constructing different phrases, slangs, Chatbots create a systematic balance between linguistic analysis and AI. As the user interacts with it, it can enhance the security of their interactions.
Seamless Search Experience
AI and IoT come together to empower users in taking the search experience to the next level. Chatbots are now able to assist users in creating a seamless search experience with the use of voice, texts, and images. Natural Language Processing (NLP) is a unique combination that bridges the gaps between programming languages and human languages. It provides a lot of data and information to brands for dissecting, comprehending and deriving significant results from it.
ML and NLP create a perfect blend that allows Chatbots to discover patterns in the reports. Such information is crucial for making forecasts. Strong innovation of ML along with language processes helps in managing and planning far-fetched projects, better. The calculations are also capable of enhancing these assignments. All of this helps an organization concentrate more on client administration and redressal of various business strategies.
Advanced Analytics and Insights
A systematic framework is critical for an in-depth understanding of clients’ buying behavior and patterns. AI continuously works towards deriving precision while examining such a wide pool of information without any mistakes. Hence, AI in Chatbots helps in consolidating, automatizing, and accumulating the precise clients’ information.
Moreover, NLP can provide a better way to channelize the information into two distinct parts. Brands can then separate these parts and send crucial information to various buyers. In this way, brands and their vendors can create a better understanding of the clients/customers and deliver exactly what they need. Chatbots also assist in lowering down business costs and efficient arrangements. Hence, they can be incorporated in those specific zones where there is a shortage of workforce and strategic procedures. It will also help a brand expanding its reach to different locations and lessen the labor expenses too.
Easy Integration
Chatbots are probably the easiest to install on a mobile application. Also, users can use it to chat with the brands almost straightaway. It is a win-win situation for both the users and brands as there is no need to run any software to run a Chatbot. The biggest benefit of its easy integration is that it works on the voice interface. Voice-based conversations are capable of determining unique circumstances, feelings, and urgency. Plus, it works on NLP for understanding and reacting to various inquiries. The character and nature of a Chatbot is the central key to deliver a conversational experience for customers and clients. It includes the relevance to the services, understanding specific requirements, and interesting conversational content.
Moreover, creating and integrating Chatbots for messaging platforms can help brands better interact with their clients. It will also make various other online transactions more efficient. Hence, here the character of a Chatbot plays a critical role so that a brand is capable enough to anticipate how to keep the conversation interesting.
Wrapping Up
Mobile apps are all about making the lives of customers convenient and solving daily challenges. And the introduction of IoT and AI in Chatbots assists in delivering convenience and automation in varied business segments. Enhancing customer experience and innovative solutions are the two main pillars on which the brands thrive today. And mobile apps are a surefire way to increase user engagement and put a brand in the limelight. Hence, integrating Chatbots in mobile apps can help boost app downloads and conversions.