In the world of marketing SEO is not a new term but for digital marketers (specifically for international marketers) definition has changed. Let’s have a what was SEO and what is SEO?
What was SEO?
All major search engines such as Yahoo, Google, and Bing have basic search results, where web pages and other content such as local listings or videos are displayed and ranked based on what the search engine considers most appropriate to users. Payment is not involved, as it is with paid search ads. It is commonly seen that Internet users don’t click more pages to search results (in simple terms, you will click on any of the results which appear on the first result page), so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website easily ranks in organic results of a search, the greater the chance that site will be visited by a user.
What is SEO?
Apart from traditional SEO techniques social media and technological advancement are more responsible for the drastic change in SEO tactics development. After a boom of social media and smartphone technologies, users have handy access to the internet all the time. It’s a noteworthy point for every marketer that Online marketing and social media help to have a better and instant relationship with the potential customers. These channels will help to engage with the customers directly wherein a strong relationship created and they become personally interested in brands and services. This will further enhance the brand visibility and loyalty among customers. It will be a great advantage to have active internet audience to spur up the marketing activities and will also give higher RoI for the marketing budgets.
Business owners must understand that offline and online marketing are becoming co-dependent nowadays. People’s behavior can affect presence online and offline, also impact brand and overall marketing results. Digital marketing has influenced people’s purchasing power these days, and one of the most significant strategies being implemented is right SEO(Search Engine Optimization) strategies. SEO is one market which consist ton of tools to help. Whether for researching or competitors’ backlinks, trying to identify keywords and occurrence terms, or simply trying to monitor how the site is ranking. Here are the most prominent SEO tools and platforms on the market.
Some key features of search engine optimization platforms nowadays:
It is high time to give importance to online marketing as this will help business owners to reach out a large set of customers. It is essential to make use of all forms of medium to have effective marketing and advertising. Social media and networking sites play a crucial role in improving the brand visibility. There are infinite people stick to the computer screens and this number is expected to go higher at a faster rate year on year.
When it comes to perfect online branding and marketing pitch, don’t fly blind. It require the team efforts which requires people from diverse expertise such as content writer, branding developer, marketing executive, search engine & social media optimizer. Get experts to help you with this. We at 9series are having all-rounder SEO experts, who are the champ when it comes to SEO & online marketing. We are delivering highly efficient result over traditional SEO services with our Online Marketing expertise.