50 years ago, we use to receive information about any product via radio, newspaper, television & through word of mouth. But, nowadays everything is changed. If we want to buy any product, we just google it and see the reviews given by different users. Being a marketer, the moment of purchase and pre-ordering is valuable for selling more products in the market.
The Zero Moment of Truth (ZMOT) refers to the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of customers investigating a product online prior to purchases has been on the rise in recent years as the internet and mobile keep on advancing.
First Moment of Truth
The First Moment of Truth (FMOT) was introduced by the Procter & Gambler (P&G) in 2005. For FMOT, customer experiences products from a store or else we can say that a customer confirms and trust to purchase the product in a store and use it. This micro-moment helps different brands to run high with best changes in the market.
If you are having a question that why supermarket moves everything around, you will now realize that it relies on impulse or unplanned purchases.
Second Moment of Truth
In the Second moment of Truth (SMOT), Customer buys the product and experiences it. This is where your product or service has to fulfill the promises made by your marketers. If the product is not meeting promises of SMOT, no one will purchase products.
Third Moment of Truth (Stimulus)
Consumers’ feedback or opinion towards a brand, product or service i.e. consumer becomes a brand advocate and gives back via word of mouth or social media publishing. If the product is offering more or not we must go from awareness/analysis through the sale, and ideally, to the post-sale recommendation. This is where you can convert a customer into a fan.
Zero Moment of Truth
Zero Moment of Truth (ZMOT) was introduced by Google in 2011, The study discovered that the customer’s journey changes at every moment from field marketing to online marketing. Assume, I want to purchase something, what would I do? I’d go to the web, search the product and check the reviews of those products. With that fact, I’ll have accurate feedback in terms of what to buy? where to buy?
The study determined that the customer journey is evolving continuously:
A subsequent study in 2014 showed that users are using their smartphone to research products and there are even more touch points on the way to a purchase. Today, we are using our smartphones to research best brands, prices, reviews. The ZMOT can occur on search engines and social networks, as well the net outcome is a more confident and well-informed purchase decision.
The conclusion here is that users now do research, analyze brands, read reviews, talk to friends, view videos, interact on social sites (from Facebook to TripAdvisor), read news and furthermore visit brands’ websites to make decisions — and the majority of this is done at the Zero Moment of Truth.
With this fact the demand of eCommerce world has been drastically increased. Vendors are more of moving towards getting their online web presence ready in the form of website, iOS application, android application and many other along with promoting that to different segment of users.
With that, we @9series are receiving lot of inquiries in terms of building eCommerce website, e-ordering mobile applications and promoting that to have more and more users with the help of SEO / SEM and Social Media Marketing. Overall demand of this says that, 71% of solution demand have been increased over the period of past few years and that’s the real change of world and effect of ZMOT.
What is Inbound Marketing?
Inbound Marketing is an approach focused on luring qualified prospects that build trust and reliability for your business through content and interactions. It includes methods like Social Media, Blogging, SEO, Social Publishing etc.
What is Outbound Marketing?
Outbound Marketing is the popular method of marketing where marketer initiates conversation and sends a message out to the audience. It includes methods like Tradeshows, TV Commercials, Print Advertisements, Email Blasts, Cold Calling etc.
What expert says?
As per the survey, 90% companies and businesses found that Inbound Marketing is more effective than Outbound Marketing in today’s world. In Outbound Marketing many people who are not in their target audience are also exposed to their message, which makes the cost of advertising on these mediums less effective.
While Inbound Marketing is cost effective, easy to implement and also shows the creativity of marketer.
Here are the 6 key reasons that Inbound Marketing is the best investment for small businesses who are looking for an adequate marketing scheme for customer acquisition.
|INBOUND MARKETING||OUTBOUND MARKETING|
|Inbound Marketing Strategy says “Found Customers”||Outbound Marketing Strategy says “Find Customers”|
|Inbound marketing is less expensive and anyone with the right skills can do it.||Outbound marketing is a very expensive endeavor.|
|It is two way communication where the customer interacts with the business in a dialogue||It is just a single way communication|
|Easy to implement and frame the creativity of marketer||Hard to implement with minimal results or responses|
|Puts your message in front of your target market with right content marketing strategy, they will be compelled to see what you have to offer||Puts your message in front of people whether they want to hear it or not|
|Content marketing, blogs, events SEO, Social media are the tools of Inbound Marketing||TV commercials, print advertisement, email blasts, cold calling are the tools of Outbound Marketing|
At last, as per the discussion with many marketers, Inbound marketing is more effective to attract more customers. Keep your website and ranking up via content marketing, blogs and most engaging Creative Corner. Customer will find you, you don’t need to find customers. Inbound Marketing is better to focus than Outbound Marketing.
Howdy folks, early greetings of the new year to all my readers. 2016 had been a significant year related to SEO and altogether google commence with a big bang of 2 algorithm update which changed the layout of SERP’s. The project Accelerated Mobile initiated experiments with a mobile-first index. SEO or Online Marketing showcases quick advancement, we shouldn't dawdle to be ahead of the curve on being left alone by both search engines and your competitors.
Herewith look at the latest 5 SEO trends impacting on panorama of SEO which will be helpful to streamline your site optimization in the new year 2017.
1. Conversational and Voice Search 2. Accelerated Mobile Pages 3. Google Answer Box Optimization 4. Optimizing for Search Intent 5. Mobile App Indexing/Deep Linking
Conversational and Voice Search : Talk to Google
As per the insights of google, nearly about 55% of Teens and 41% of adults are using voice search on their routines. Voice search and digital assistants (Siri, Cortana, Google Assistant, etc.) is taking over. Voice search is getting more viable while word recognition error rate dropped from more than 20% two years back to 8% today. What's more, its prominence is growing at a practically remarkable rate: from a "factual zero" to 10% of all searches in 2015, and 20% of pursuits made with an Android device in the US this year.
If you are thinking to overlook the Voice Search Impact for 2017 then let's make a top priority to start exploring on how do you optimize your site and content for something like this.
Google's Accelerated Mobile Pages
The Accelerated Mobile Pages initiates to boost page speed and usability to provide a user experience optimized for mobile devices. Make a quick note AMP isn’t a ranking signal, so using this it won’t make you outrank a page that has better content and/or links while it will be helpful for you in major aspects of mobile friendliness.
The growth of smartphones and mobile has also intensified the idea of the "micro-moment." Micro-moments are the times at which someone turns to a device, often a phone or tablet but not necessarily, looking to fulfill an immediate need directly on the landing page.
Mobile SEO has been important since mobile search surpassed desktop last year, but moving forward to this, it’s going to become mandatory. Plus, as Google further experiments with its mobile-first index, the mobile versions of your pages are going to become increasingly more important than the desktop version. Using AMP, it lets you maintain consistent content and design and share important ranking factors like link juice and domain authority between versions.
Google Answer Box Optimization
Ever since Google’s Hummingbird update, the search engine has been transforming itself from a search engine into an "answer engine." to connect searchers directly to their goals, not just the best websites they suppose are relevant to their queries. One part of this shift has been the Answer Box, officially known as “featured snippets.”
Featured snippets are the title and URL of a page, along with the page text Google thinks best answers for the searcher’s question. The Answer Box appears at the top of the SERP. The Answer Box is generated automatically when Google is able to determine that a searcher is looking for a particular piece of information. You can’t opt in (you can opt out by adding the "nosnippet" meta tag to your page) and you can’t decide what text Google uses. The Answer Box isn’t new, but as Google gets better at figuring out search intent, it’s becoming more frequent.
Unfortunately, since feature snippets are generated by Google automatically, you can’t really determine what content it chooses to feature. You can, however, optimize your pages in a way that will make getting featured more likely. And since, thanks to Hummingbird and Rank Brain, Google is getting better connecting searchers to answers, Answer Box optimization is absolutely something you should be doing in 2017.
Optimizing for Search Intent
Hummingbird and Rank Brain have transformed the way Google interprets search queries and determines keyword relevance. That means choosing keywords mainly capture searchers intent.You still need to optimize your pages and content around keywords. We can optimize our content into 3 types as below.
Mobile Applications Indexing
According to the Statista prediction the mobile apps market need to grow 268.69 billion in 2017, a growth of 20 percent.Yes, the top mobile application development companies in India are focusing not only on mobile apps development but also on the promotion too as per the SEO strategies. Initiating from the HTTP URLs to google search console validation tracks its performance in search results.
To get the monetary benefits from the app market and you rely on the organic traffic it will assist you to create more integrated, cross-channel experience for your users. Google can suggest links to your android/ios apps to review it. This only works for indexed apps on Android devices, but the potential in terms of traffic and engagement is huge.
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