Travel is a leisure activity that people love do throughout the year. Vacations are one such situations when travel is maximum and the travel business makes the most of it. People going on vacation or travelling for fun will always search online and try to find the best travel company to travel with. They will subscribe to various travel agencies and tour operator’s newsletters, to get the best deals. But the major problem here is that “ALL SEEMS TO BE SAME!”. No matter, how big or small your travel company is, a newsletter is a must! But I’m not talking about “See our great Europe tours” as your audience might not be interested to go to Europe right now, so your newsletter is worthless to them. Isn’t it a shame to waste the opportunity to directly aﬀect your target audience mind with something generic? Therefore, it is important to add some quality material that will make an impression and compel your readers to open the email and ﬁnd out more! This is a unique way to establish your brand and promote it in a strong way. Let’s draw your attention to some facts: As per a survey by Statista, 74% of Travel Agents used Email to attract their clients and 24% used Newsletter. Leading marketing approaches used by travel agents to attract new clients in the United States as of August 2017 Importance of newsletter in travel business: “According to Experian, $1 spent on email marketing typically provides a return of $45 to $50.” It helps to INCREASE your WEBSITE TRAFFIC If you want to increase your website’s traffic, and want people to be aware about the benefits of your products & services, then don’t expect them to come directly or randomly unless you have actually done some promotion. Your e-newsletter plays an important role to generate website traﬃc and boost the sales as it constantly reminds your audience about your brand. But remember overdoing it will only land your emails in the SPAM FOLDER. Promote new launches and products. Promoting your new launches/ product by newsletter is a great way to keep your esteemed clients informed. It can boost exposure, awareness, sales and proﬁts. It helps to be connected with your customers A newsletter helps your business to be connected with your customers regularly and make them remember you. You need to create a brand image so that your customers can recognize you only with your brand icon or image to open the email. Here is what a survey stating the most important factor for opening emails. Source Boost your social media engagement by Newsletter A newsletter helps you to contribute to relationship and building a trust with your audience. People can easily follow you or contact you at any given time on the huge platform of social media. As per facts: “emails having the social sharing buttons have a click-through rate of more than 158%.” Newsletters are easy to share: Additional benefit! Newsletters are easy to share too – one can simply forward it to a friend. Representing your brand as an expert in your industry. Sharing a useful material and teaching your audience something through the newsletter, will make them think of you as an expert in travel business. This is determinant as you want your audience to think of you when they have a need! Building trust and loyalty Your quality newsletters will make your audience habituated to receiving your newsletters/ information and they will begin to trust you. This will help you to encourage your audience to buy products and services from you and keep coming back to you. The primary beneﬁt of a newsletter is that they keep a customer interacting with the entity that is distributing them. 9series, as an organization has developed mail masking/ lead generating portals in ASP.Net(MVC Core) with the help of our IATA Certified developers for our esteemed clients in travel industry. You can also hire mvc.net developers for your specific projects and we will give you our best one. Conclusion Newsletter is paramount to maintain relationship with your customers, boosting the sale and generating the revenue. Stay tuned for our next article!
Microservice Architecture has cracked up in the last couple of years; this is the best practice to outline any software application as independent, adaptable, deployable application for SOA (service-oriented architecture). Services in a Microservice Architecture (MSA) are processes that interact with each other over a network in order to accomplish a goal. There are specific standard attributes around an organization like business ability, automated deployment, intelligence in the endpoints, and decentralized power of languages and data. In MSA, services will be classified in different smaller services to enhance the cohesion and decrease the coupling. This makes it easier to change and add/ update functions and qualities to the system at any time; It also allows the architecture of an individual service to appear through ceaseless refactoring and hence reduces the need for a big up-front design and allows for delivering software early and continuously. There is no language dependency; you can combine your individual set of codes using services and you can use it in a solitary app. Let's take an example of travel industry software; you have been developing various applications for various purposes (ie. Hotel Booking, Airline Booking, Package Booking, Cab Booking etc) in different programming languages. All works well separately and now you consider building a single application which contains all the features in a single app; it will require lots of resources, time, money and development efforts. In such case, you can let this app be hosted separately where an independent application connects all other applications using APIs. Each module / service will be deployed separately which will later communicate with an independent app. Let’s have a look at the below architecture: Brief on how this architecture works: As there is more than one programming language, there are many terms to illustrate similar ideas used by different top .net mvc developers. So to understand the brief overview of microservices here, it will help to have at least a fundamental grip of the following concepts: