2018 is already halfway through and we have witnessed many changes in digital marketing. Its impact on the people and businesses has become impossible to ignore anymore. You can no longer stay away from Artificial Intelligence or the various visual search engines as these are the top digital marketing services all businesses are opting for as their marketing strategy. Every brand is trying every possible way to connect with their audience in a unique way through all the social media platforms. Facts As per a report, in 2018 - There are 4.021 billion people using the internet globally which is up by 7%. - There are 3.196 billion people using various social media platform which is up by 13%. - There are 5.135 billion people using mobile phones which is up by 4%. Source Here are the top best social media marketing trends you should not ignore. Based on these you can pick the kind of digital marketing services you would like to run for your company. Artificial Intelligence - The New Intelligence Artificial Intelligence holds great importance in the digital marketing processes. It has the ability to analyse human behaviour based on their buying and search patterns. They also analyse your move on social media platforms and the blog post you follow to see how you search for your desired products and services. With the help of artificial intelligence you also give information and tips to your users by involving in conversations. Facts - According to a survey by 2020 85% of customer interactions will not require a human. Chatbots For Interaction Chatbots have become a very important part of Digital Marketing trends. This being an AI-based technology makes use of instant messaging to be able to chat in real-time, with all the customers be it day or night. Chatbots are highly capable of meeting customer demands in this digitally connected era by providing instant & smooth interaction with prospects and existing customers. Facts A survey has shown that by 2022 businesses can save upto $8 billion yearly with the help of Chatbots, more specifically in the banking and healthcare sectors. Personalized Content In 2018 personalized content has become the prime marketing aspect and is expected to grow further ensuring customer delight. Sending personal emails of personal offers to customers based on their choices provides them a unique and personalized experience. It’s better than having the same offer for all. This is possible with the data available like the customers purchase history, or previously visited pages can help you customise their offers and make personalized content. Facts - 74% of digital marketers use targeted personalization to enhance and grow customer engagement. - As per Statista’s survey the open rate of personalized emails in 18.8% where for mails without any personalizations the open rate is only 13.1%. Mobile is Vitally Important Social Media and smartphone make the perfect pair. There has been a drastic increase in the number of mobile users over the years. It is very important to have a mobile responsive website. Where already 5.135 billion people are using mobile phones for almost all their activities, it becomes vitally important to have a mobile presence. Facts - The graph below clearly shows that in 2018 there will be more than 2.53 billion smartphone users across the globe. - By 2020 it is expected to rise upto 2.87 billion smartphone users globally. Source Video, Video Everywhere! Over the year digital market has changed drastically. People have opted out of using desktops & laptops to find content, instead they use their smartphone and tablets to find or search for anything they need. Its handy and easily available with the mobile network data provided. Today consumers want quick and easy solutions to what they find. They prefer to watch videos to find the exact solution. Yes, Video marketing is growing and is most in demand these days. Facts - According to a report 2019 more than 80% of the web traffic will be represented by Videos. - You can increase the click-through rate by 200-300% by including videos in the emails. - 90% of users say that seeing a product video helps in making quicker buying decisions. - Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words. Social Messaging Apps Social messaging apps are not only used for sending forwards or emojis to your friends. There is a whole lot of things you can do with these social messaging apps. The number below will get your eyes rolling. Facts - 1.2 billion users are active on Facebook Messenger app monthly. - Every Month 2 billion messages are exchanges between people and Businesses on FB Messenger App. - Every Month Whatsapp has at least 1.2 billion active users. Source Visual Search Visual search is one of the latest type of search engines giving users an entirely new experience. In a visual search user can upload image to get more info on it or specific results. Fact - Pinterest has topped it all by raising $150 million in venture funding at a $12.3 billion valuation to stay focused on visual search. - They have 175 million users monthly who use it to search for images or pins for food, dresses, etc. - Mobile search has increased by 40% than last year. They came up with Lens, a visual search tool where you can snap a picture of an item that you wish to locate to buy online. You can search for similar products online. Google Lens, Bing Visual Search and CamFind are also some visual search engines that help you search other similar images for your images. Each of them have their specific search features to make the visual search process easy and fun. Voice Search In the current digital era, you can find answers to almost all your questions through the search engines. People are quiet impatient these days, they don’t have the patience to wait read the entire content, they would rather search through voice and get the output through the audio. It saves time and gives you the exact answer you were looking for. With AI in picture the errors that were made by voice assistant like Siri, Alexa & Google have reduced to a great extent. Facts - It is expected that by 2020, 50% of all searches will voice based. - Today already 20% of mobile queries on Google are voice searches - 25% of Bing searches are already voice searches. Digital Marketing has a lot of scope and there is a lot more one can do with it. It plays a major role in the growth and attracting more customers to your business online. Closing Note Digital Marketing trend is the new phase of social media marketing strategy to be used for all business. It opens new doors and opportunities to enhance brand engagement in a entirely new way. Today, customers are everything, what we do and what we make is to give them a world class experience. It seems 2018’s prime focus is going to be about customer engagement and ways to enhance it. Whatever trend you follow you need to have a creatively engaging content that reaches the targeted audience in less time frame.
Marketing has made considerable progress from the meeting rooms and it's significantly more entertaining to play in the advanced advertising space than it’s ever been before.
Today, it is an industry that prizes creativity, as well as depends vigorously on information and direction from analytical sorts; the individuals who know how to associate with others, and the individuals who appear to dependably exist on the main edge of innovation.
Here are six reasons why today's advertisers appear to be more joyful and more connected than any other time in recent memory in this developing field:
1. Enjoyment in Innovation
Creativity is the key attribute that is most required and demanding innovation in 21st-century business characteristic challenges. Marketing has always been a creative development, yet digital marketing raises the entertainment to one of the development. Creativity admires to convey something new, however, advancement is about conveying something to the table that progresses the standards of the entertainment, as well as makes a uniqueness that can rapidly takes a limelight on one’s business from the rest. Those who innovate are proud to develop the guidelines and reclassify what it means to create.
2. Storytelling Energizes Marketing
The ultimate marketing goal is to inspire, to motivate changes, empowers the purchasing of an item or draws individuals into your store, paying little heed to the time frame.
Our heading gets the proper justification with the adage of Robert Rose, This is a new era of marketing communications and I think storytelling and the skills that are needed will become an increasingly important skill for businesses. Storytelling is not inventing a story. Indeed it’s all about portraying your business reasons on why one has invested or started their products to develop.
3. Easy Analytics for Marketers
Back in the time of print advertising, you really couldn't gauge an exact ROI on a particular crusade – such variety of external effects are dependable in play and moving the practices of the purchasing open.But today’s marketers have access to an endless supply of analytics tools and trackers that can quickly disseminate important information from seemingly complex data streams. Basically, advertising information is effortlessly more reachable today, and that implies advertisers can roll out improvements more rapidly and with more precision.Smart marketers of top mobile application development companies in India takes the advantages of the easy analytics to analyze their app real-market trends.
4. Two Ways are Better than One
Prior to the expansion of web-based social networking, internet promotion, and content marketing, most campaigns provide unidirectional efforts. Generally, advertisers would make a crusade, print it or prepare it for conveyance through TV, print, or radio, and afterward kick back and trust the customer who responds as desired.
Today, though, creative and innovative sorts can initiate dialogue and two-way communications with the target audience – implying that boatloads of criticism and significant data can be gathered in a matter of minutes from the base of prospects and clients.
Advertisers can have good times and interact with the audience, and they’re actively welcoming loyal fans to participate in the fun and create user-generated content to upbeat the brand awareness. It’s gotten a lot more social in the marketing world these days.
5. Marketing is Accessible to More People
Unless you were a superior player in 2008, a couple of organizations could bear the cost of the six-figure sticker price that cost to deliver a 30-second TV spot bound for release on a national television. Only a couple of years prior, however, a little startup called Facebook was propelled, and it everlastingly changed the way we consider promoting.
With more than billions of active users, a smooth, budget-friendly promotion campaign can be made to individuals for a great deal sort of what you'd hope to pay for comparative presentation through conventional advertising marketing mediums. Marketing is far more open to the individuals who have something to state – not just the individuals who can bear to say it.
6. Daily Promotion Surefire Brand Engagement
Marketing maniacs are the one’s who are an insightful and inquisitive group, and the present digital marketing realm is one that keeps us on our toes. Rules change, inclinations and preferences move, and the group of spectators is just a stage or two far to put an appearance in another web-based social networking stage, a bit of innovation, or social impulse that can reclassify building a brand. As people are getting curious by nature, marketers today like that the industry continually redefines itself.
Let’s Step Towards the Digital Marketing World
Advertisers fall in love with digital marketing, by observing the passion and fervor of spreading the brand's awareness. Cherish your Business more with cohesive strategies and tactics of digital marketing. For further details, get in touch with our professional digital marketers today.
You have opened a business, and you got a few customers with a reference or without reference. The owners themselves know that there wouldn’t be a steady footprint of customers in the coming days because there are competitors and they would eat the shares. The majority of business owners faces few common questions such as “How can I have more customers? How can I make my business steady? How can I grow my business to the next level?”. Here, the most important thing is to get the name out there. Either your customer does it for you or you yourself. When you want to do it for yourself, it’s all about marketing & advertising.
"Creating ideas and building brands that truly matter to people" - Leo Burnett
Well, at this stage you may be having a next question “what type of advertisement I should go for?”. There are following major options available for the advertising your products or services
1. Print Media such as Newspaper, Magazine, etc. 2. Digital Media such as Television, Radio, etc. 3. Online Marketing such as Advertising via Social Media, Search Engines, Prominent Website, Mobile Apps, etc.
The first two options are very costly compared to the third one, and it may be out of range for your business. The third option may fit into your business as it is cost effective and works well in this digital world. In this article, our main focus is to concentrate on online advertising that covers website and mobile apps.
At present, there are many third-party online advertising tools such as Adsense, AdMob, Mobclix, etc.
But, have you thought of having your own customized advertisement engine? We have seen that there are organization and businesses having a good number of customers using their mobile apps and websites, but those businesses are still using third party advertising services. Isn’t it a loss to the business in a long run? You can imagine the benefits of having your own customized advertisement engine to cater the need of vendors.
At 9series, have created advertisement engine that is very customized, optimized and full-fills almost all kinds of advertisement need of a business.
This ad engine supports number of advertising possibilities, such as
1. Banner Advertisement: Will display ad banners on screen. 2. Link Advertisement: This will redirect to the ad provider website in an in-app browser. 3. Video Advertisement: This will play a video about the ad. 4. Seeded Advertisement: Ad between then loaded a list of data. 5. Ads based on preference: Ad related to user’s interests. 6. Ads based on user’s actions: User purchase deal and will get an ad related to similar things. 7. Location-based Ads: As a name, self-explained.
This ad engine is modularized in iOS and Android code & API by functionality. It is reusable, handy and has the capabilities similar to the popular ad servers available at present in the market. On top of that, you can get the facilities as per your need and customize it as per your business need. Expert Android developers and iOS developers can play a very important role for you who have little experience or knowledge of advertisement industry.
You may be having a question about caching of data. Here, we have taken care of it, the algorithm is designed in such a way that it doesn’t only cache advertisements locally but also displays it as when required. This will reduce the usage of bandwidth as well as API interactivity.
The backend will store all preferences of users with cached data. Execute advertise algorithm in an optimized way and serve it securely.
Some quick examples on how it will work for your advertising clients on your products/software
1.The user is near to restaurant area -> Ad engine will serve ads related to food of that restaurant. 2. The user is on sports ground -> Ad engine will serve ads related to sports equipment, fitness equipment, etc. 3. The user is interested in entertainment -> Ad engine will serve deals related to food, movie, fun programs. 4. The user is moving inside the mall -> Ad engine will provide ads related to nearby offers, shopping, etc.
Don’t like video ads? Fine. Just set “Off” for video from preference and it will not serve it.
What about rewards?
The reward is also there based on advertisement view. Ultimately user will also gain points if he or she will review the advertisement. Either user is viewing linked advertisement or clicked in seeded advertisement, or view entire video of the deal, then he will earn points which he or she can redeem accordingly.
Everything is not covered in this article, however, if you are interested to know more, please feel free to write us at [email protected]. Thanks for your time to read this article.
The term Search Engine Optimization is self explanatory and it adds lot of values to the individuals, startups, SMEs and enterprise businesses. It has already gained more than enough importance in itself. It’s advisable to have knowledge of latest dates from SEO point of view in 2016. The Approaches to keep a business on top of a search in this competitive digital world has been changed. The technologies and strategies that we were using earlier may not be beneficial in coming days.
One cannot rely on traditional SEO only . Search engines changes their algorithms at regular intervals. So, one must remained aware about these changes, even it is not the requirement from the client end, but if we align and implement the same. The end result may exceed the client’s expectation.
The years from 2011 to 2014 were highly known as a years of penalties. where Google focused more on removing the spam content from it database, many of us may have experienced the implications on business ranking on search engine.As a result, the activities of spanning were declined drastically in year 2014 to 2015. In 2015, Google has came up with Mobilegeddon & Rank Brains, two new algorithm discourage the spammy & useless contents. Here we can consider Rank Brain as an enhanced version of Hummingbird.
If we have contextual branding content then paid & professional search engine optimization services can be very useful to get the maximum mileage out of it. It will indirectly affect the SEO ranking in positive direction.
“Content is the King” - Quality content means more popularity. After the Google’s hummingbird update, everyone has started their focus on content quality because quality content may give more popularity & more popularity may give better coverage based on the new criteria of algorithm..
Here are some more activities on which you should focus in 2016:
In year ahead, In the coming year 2016, we should call SEO can be seen as a Search Experience Optimization. Feel free to get in touch with us to discuss your requirements from SEO and online marketing point of view.
The world is moving quickly when it comes to technological headway. In this article, we will be talking about Business Technologies for SMEs and New Startups. The year 2015 was all about Social Media as well as Smartphone Generation. But, 2016 won’t be same. In this year, we will be able to see the following trends for SMEs and Startups.
Device Adaptive Online Presence
The smartphone industry is on a boom, and it is resulting into more smart customers who have access to the world on their fingertips. The statistics [statista] shows that in the USA, a smartphone mobile user is spending 1.8-hour average. New startups and SMEs are considering this data as a significant game changer. Switching to a Device Adaptive or Responsive website development for business is one of a good strategy that helps small business to reach more dormant customers worldwide. 86% of tablet user and 72% of smartphone user research a business product using their devices, this figures clearly shows that in near future a responsive (device adaptive) business website will be considered as a Business Necessity.
Business Mobile App Bandwagon
Undoubtedly, 2015 has been a tremendous year for mobile, we have seen the considerable evolution of the smartphone by giants like iOS 9, Window 10, Android 5.1. Mobile has increasingly become an essential part of people's daily lives than ever before, and being in the tech industry, we can say that a business brand needs to be where its patrons are. However, existing businesses have already started adopting a smart move by developing a business mobile application to keep a hold on their buyers, specifically B2C business. A mobile application is not just helping a business by improving brand value, but a well-developed mobile application can back marketing and business strategies with lots of data insights.
- Smart Insights study found that in the USA, mobile digital media time is now significantly higher (51%) than desktop (42%).
- Pew Internet Project says, almost two-thirds (64%) of Americans own a smartphone and 46% say they can’t live without their phone [Study by- Pew Research Center].
The Smartphone is now the inherent part of daily life and because of this, users have started obliging more with mobile application and websites. The tech industry is driving the centers on generating more personal engagement with customers. In 2016, emerging brands have to engage and interact with users on their terms. Context sensitivity will be a driving force in 2016.
1) Customer Focused
2) Push notification
3) Context Driven
4) Deep Linking
5) Mobile Video
6) Ad Targeting
The Mobile Payment Technology is here to stay. This is not just because of merchants who accept cards and digital payments through mobile devices, but buyers are increasingly welcoming the idea of smartphone payment. The mobile payment adoption will continue to rise as it is quite easy to sign up for a smartphone payment account and accepting payment instantly. NFC will be a driving factor due to its low-cost adoption. However, security concerns will be on priority.
Customer Relationship Management System
Though CRM is not a new term for the marketers, but in 2016, the CRM system is more likely to take place in many businesses. CRM is not just a software for managing the customer data, it's a system that produces significant insights about customers' journey state, buying patterns, decision-making process, and other pertinent data that is vital for sales & marketing as well as business intelligence. CRM systems will continue to evolve for upcoming years as companies will make long-term investments in customer care. Now, the CRMs will be designed smartly as per the business needs to guide the team to the next level.
Enterprise Resource Planning or ERP is around us for quite some time. Many businesses have succeeded in without ERP system. However, we are talking about trends for small businesses it can be clearly seen that SMEs are focussing on ERPs which can fulfil their custom need, more companies are likely to adopt ERPs which can ease their overall business processes and show the statistics on finger tips. The complete ERP solution needs deep pockets, as a result light ERP or requirement based ERP will be trending in the near future. After all, it’s all about growing business. Being an ERP solutions provider, we have observed that businesses are more likely to acquire a solution which helps in Business Process Management, Resource Management (including Human Resource), Inventory Management, Accounting and so on.
Employees are key assets of any organisation. As technology is advancing, companies are giving wings to employees. Mobile Technology is helping to work smarter, better, and faster along with improving the productivity of Mobile Employees, Streamline Field Operations and Dispatch, Increase management insight, and Optimize business operations.
Marketing departments of an organisation are forced to be ahead of competition every day. With the help of software or a platform specially designed for marketing an organisation will be able to market more effectively with multiple channels online (Emails, websites, social media etc.) and schedule repetitive tasks. This will drive the change of Digital marketing.
Back office automation is one of the trends already with us for quite some time. Companies have realised that human repetitive errors in a particular task and process at the core of the business can damage the reputation as well as profits of an organisation. Also, companies have identified that applying manual efforts are very costly and poor use of human resources. This is resulting into Business Process Automation that reduces the cost, less time investment, improved efficiency, better customer services etc.
Like Business Process Automation, Testing Automation is one of the trending automation in IT industry. Testing Automation is a process where a software, application or relation projects are tested with predicted outcomes and flow. This automation system helps in quick problem detection, test data creation, GUI interaction, defect logging and so on. Similar to other automation testing automation save tons of time in problem identifications that lead a business to quick solutions.
Data protection is and will always be the first and most prior concern of any organization while going for technology advancement. Cybercrimes become easier and lucrative moreover, it’s becoming professional. This major concern will lead a business to invest more on cyber security.
Mobile Apps bridging the Wearable Technology
A few years back, Wearable was totally unknown for many (we could say almost everyone). Fast-forward to 2014-15 and wearable technology is all around. The wearable tech is something new to the world and it is in the initial stage of evolution, that means there are lots of new opportunities are laying with that. With the evolution of mobile, wearable technology will evolve simultaneously and the need of the compatible applications that connects mobile and wearables, will be in demand.
We are into the IT industry for more than 8 years now, being a SMEs friendly Technology solutions provider, we are very well versed with the problems and best solutions that can be used to resolve it. Feel Free to contact us.
In the world of marketing SEO is not a new term but for digital marketers (specifically for international marketers) definition has changed. Let's have a what was SEO and what is SEO?
What was SEO?
All major search engines such as Yahoo, Google, and Bing have basic search results, where web pages and other content such as local listings or videos are displayed and ranked based on what the search engine considers most appropriate to users. Payment is not involved, as it is with paid search ads. It is commonly seen that Internet users don’t click more pages to search results (in simple terms, you will click on any of the results which appear on the first result page), so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website easily ranks in organic results of a search, the greater the chance that site will be visited by a user.
What is SEO?
Apart from traditional SEO techniques social media and technological advancement are more responsible for the drastic change in SEO tactics development. After a boom of social media and smartphone technologies, users have handy access to the internet all the time. It’s a noteworthy point for every marketer that Online marketing and social media help to have a better and instant relationship with the potential customers. These channels will help to engage with the customers directly wherein a strong relationship created and they become personally interested in brands and services. This will further enhance the brand visibility and loyalty among customers. It will be a great advantage to have active internet audience to spur up the marketing activities and will also give higher RoI for the marketing budgets.
Business owners must understand that offline and online marketing are becoming co-dependent nowadays. People's behavior can affect presence online and offline, also impact brand and overall marketing results. Digital marketing has influenced people’s purchasing power these days, and one of the most significant strategies being implemented is right SEO(Search Engine Optimization) strategies. SEO is one market which consist ton of tools to help. Whether for researching or competitors’ backlinks, trying to identify keywords and occurrence terms, or simply trying to monitor how the site is ranking. Here are the most prominent SEO tools and platforms on the market.
Some key features of search engine optimization platforms nowadays:
It is high time to give importance to online marketing as this will help business owners to reach out a large set of customers. It is essential to make use of all forms of medium to have effective marketing and advertising. Social media and networking sites play a crucial role in improving the brand visibility. There are infinite people stick to the computer screens and this number is expected to go higher at a faster rate year on year.
When it comes to perfect online branding and marketing pitch, don’t fly blind. It require the team efforts which requires people from diverse expertise such as content writer, branding developer, marketing executive, search engine & social media optimizer. Get experts to help you with this. We at 9series are having all-rounder SEO experts, who are the champ when it comes to SEO & online marketing. We are delivering highly efficient result over traditional SEO services with our Online Marketing expertise.