7 Best Newsletter Practices for Travel Industry
Newsletter plays a major role in the travel business. There are many things that you might want to consider when creating and sharing a newsletter with your clients and prospective clients. Let’s take a closer look at what all needs to be taken care of before you share a newsletter. In the previous blog, we spoke of “Importance of Newsletter in the Travel Business”, here we discuss the Practices you need to follow to make an amazing newsletter.
7 Best Newsletter Practices
1. Appealing Subject Lines
It is important that your subject lines are catchy. There is no need to linger around what you want to say. Be straight in passing the message to the recipient. You can add symbols, new offer, new discounts, etc in the subjects lines. Direct messages through subject lines have higher chances of being opened.
2. Your Logo Should Be Your Brand
Use your Logo in every newsletter. It will help your users identify you by the brand by just seeing the Logo on it.
3. Don’t Spam
Don’t just keep sending emails to anyone and everyone. Many subscribers say they receive emails too frequently from different brands. Here are stats to prove the same.
4. Timing & Frequency Matters
There is no set rule to send emails, but sending too many is only going to annoy them. Being bothered too much will leave them with the last option to unsubscribe to your newsletters.
– Timing: You need to ensure the timing of your newsletters being emailed to get higher open rates. Sending emails at the right time will end as a purchase. See what some facts have to say:
– Frequency: You must keep a check on the number of times you sent the newsletter. Even if you will receive too many emails from some companies you are going to spam them, you don’t want your customers to do that. Rather have them eagerly wait for your email. The image below will give you an overview of open rates of emails sent with conversion rates when sent in different frequencies.
5. Quality of Content Matters
Content is the King, we just need to acknowledge the fact. Add content that your travellers can relate to. Your content must be able to pick the readers interest immediately.
~ Add links to your articles/ blog: If you have a travel business blog, Inform your audience about your blog by sending them a newsletter by mail.
~ Promotional advertisements (discounts/ coupons/ upcoming offers etc.): During the holiday season, share your coupons/discounts with the customers. Also if you want to offer a referral discount to those who recommend your services, in this case, a newsletter is the place to inform the customers of the price cut.
~ Attractive images: Use attractive and meaningful images in your newsletter
6. CTA (Call To Action)
CTA plays an important role after your recipient opens an email. This is something that makes your audience want to click and get to your blog or webpage!
7. Social media shares
You can also add your social media buttons in the newsletter, that allows your customers to share the same on various social media platforms.
In addition, you can include Videos, Presentations, Customer testimonial etc. in the newsletter to make it more interesting for the readers.
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Conclusion
A newsletter is paramount for travel businesses to keep the customers engaged and maintain a healthy relationship, which helps you to achieve a new milestone to boost your sale and generate the revenue.