5 Current Challenges of Marketing and Business Development

Marketing is challenging and every day marketers need to face the new challenges. Although we typically share similar goals, some teams are stuck on hiring top talents, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. There is always an opportunity to optimize the various components of your strategy and turn your marketing into a more effective revenue generator.

Challenges

1. Generating Traffics and Good Leads

Generating traffics and leads are the top most crucial problems in marketing. When the day passes every time marketer needs to find good leads and better traffics for the product & their services.

So, marketers are striving with producing and generating the traffic of interest for their content whereas there are a lot of platforms for marketers to publish their content and to promote the same.

What could you do?

When it comes to producing enough traffic and leads, marketers should ask these two questions by themselves

• • Are you truly creating high-quality content, for the type of content people would pay for?
  • Do you know the type of content your audience actually wants?

For example, HubSpot Research found that 43% of consumers wanted to see more videos from marketers, while only 29% wanted to see only publications on the blog.

When you realize that you are creating the type of content your audience wants, the focus is on promoting it so your audience gets to know about the content. More than ever, people are flooded with content. Consumers should not use a search engine to find answers. Instead, the articles complete their news feed or buzz in their pocket by mobile notification.

2. Provide the ROI of your Marketing Activities

Measuring ROI (Return On Investment) of your marketing activities remained a major marketing challenge from year to year. But, it also continues to be a vital way for marketers to understand the effectiveness of every marketing campaign, content, and so on.

In addition, proof of ROI often goes hand in hand with an argument for increasing the budget: no tracking of return on investment, no independent return on investment. No ROI, No Budget.

But tracking the ROI of each marketing activity is not always simple, especially if you do not have two-way communication between your marketing activities and sales reports.

What could you do?

When it comes to providing a return on investment, it is important to dedicate time and resources to link marketing activities to sales results. This implies utilizing both marketing software (such as HubSpot) and a CRM solution (such as the free HubSpot CRM) ties them together to close the loop between marketing and sales efforts with a service level agreement (SLA). This way you can see directly the number of leads and customers generated by your marketing activities.

3. Securing Enough Budget

Ensuring enough budget is an urgent challenge for global marketing. And often it is easier to make more budget than expected, especially for small businesses that do not work with large and flexible marketing expenses. But the key to getting more money for your team might not be so complex.

What could you do?

The key to unlocking the budget is to be able to prove the ROI (return on investment) of your marketing efforts. According to our report, organizations that can calculate ROI are 1.6 times more likely to receive higher budgets.

Again, success with inbound marketing also plays an essential role in driving higher budgets. Powerful strategies obviously produce results and our data shows that those who feel confident in their marketing strategy are more than double as likely to get higher budgets for their marketing teams. But remember, inbound marketing is a long game. If you start slowly, you should not back down – in fact, you might consider doubling.

4. Managing Website

Managing a website was the biggest challenge for marketers in 2016. And chances are that the performance of your website is on the top of the list. This is an asset that works 24 hours a day to attract visitors, convert them and help you achieve your goals, after all.

Problems related to website management encompass various factors, from writing and optimizing content to designing beautiful web pages. Here are a few things that marketers can do to meet this challenge.

What could you do?

First, read this report to see how your website accumulates on more than a million other sites. It also includes an in-depth analysis of the four most critical elements of site performance and design, average load time and website security, mobility and SEO.

If your main challenge with managing a website relates to the skills and resources you have, you are not alone. This is especially true for small businesses that do not possess all the talents needed to cover the content, optimization, design and management of the website.

5. Training Your Team

As companies grow and technologies continue to evolve, training your team will become a major challenge for marketers. Whether it is their training on the concepts and tools they will use every day or ensure that they reach their full potential, the fight is real at all levels.

To battle this, I will share some tips that I have used during my training to ensure that the concepts and tool tips have a lasting effect on your team and your marketing.

What could you do?

To get a general idea of ​your team, take a few minutes to evaluate each of the strengths and weaknesses of your team, your skills and your passion for your business. Then, objectively note the priority (or level of importance) of their expertise and their contribution to the basic objectives (ROI) to date.

Herewith, a top mobile app development company in India​ shared our major 5 current challenges faced during the development of team to achieve the major objective of business.