A responsive web application sometimes takes more time while it is running on the mobile browser. To reduce the load time, Google comes with a new approach for mobile web which is known as Accelerated Mobile Pages. The benefits behind this major initiative are Quick Read and Carousel that shows in search engine results and higher ranking factor.
Impact on SEOs and SERPs
If the user tries to get an information from the mobile device and the website is not optimized for a mobile device then the user bounces off the site. It results in business and Search Engine Optimization (SEO). This causes a negative impact on where the slow loading or non mobile optimized website will appear in Search Engine Result Pages (SERPs).
The AMP pages are not the ranking factor, but its mobile friendliness nature that enables the page load time 4 times faster by consuming 8 times less data than non AMP pages. Thus the web page has a good reason for ranking better in mobile search engine results. The Google SERP displays AMP enabled articles by dominating thumbnails which include large images.
This helps to maximize the SERPs. It leads to more page views and an easy path to SEO.
When we search item from google, it will show you the carousel that highlights AMP enabled websites.
There are 3 basic components of AMP page:
The AMP page should contain following things:
Below is the list of some HTML tags we use frequently which are replaced by AMP or which are not allowed in AMP.
We 9series, as an organization has done AMP implementation using asp.net with the help of our best .net mvc developers for our esteemed client.