6 Reasons to Boost Up Business in Digital marketing

Marketing has made considerable progress from the meeting rooms and it's significantly more entertaining to play in the advanced advertising space than it’s ever been before.

Today, it is an industry that prizes creativity, as well as depends vigorously on information and direction from analytical sorts; the individuals who know how to associate with others, and the individuals who appear to dependably exist on the main edge of innovation.

Here are six reasons why today's advertisers appear to be more joyful and more connected than any other time in recent memory in this developing field:

1. Enjoyment in Innovation

Creativity is the key attribute that is most required and demanding innovation in 21st-century business characteristic challenges. Marketing has always been a creative development, yet digital marketing raises the entertainment to one of the development. Creativity admires to convey something new, however, advancement is about conveying something to the table that progresses the standards of the entertainment, as well as makes a uniqueness that can rapidly takes a limelight on one’s business from the rest. Those who innovate are proud to develop the guidelines and reclassify what it means to create.

2. Storytelling Energizes Marketing

The ultimate marketing goal is to inspire, to motivate changes, empowers the purchasing of an item or draws individuals into your store, paying little heed to the time frame.

Our heading gets the proper justification with the adage of Robert Rose, This is a new era of marketing communications and I think storytelling and the skills that are needed will become an increasingly important skill for businesses. Storytelling is not inventing a story. Indeed it’s all about portraying your business reasons on why one has invested or started their products to develop.

3. Easy Analytics for Marketers

Back in the time of print advertising, you really couldn't gauge an exact ROI on a particular crusade – such variety of external effects are dependable in play and moving the practices of the purchasing open.But today’s marketers have access to an endless supply of analytics tools and trackers that can quickly disseminate important information from seemingly complex data streams. Basically, advertising information is effortlessly more reachable today, and that implies advertisers can roll out improvements more rapidly and with more precision.Smart marketers of top mobile application development companies in India takes the advantages of the easy analytics to analyze their app real-market trends.

4. Two Ways are Better than One

Prior to the expansion of web-based social networking, internet promotion, and content marketing, most campaigns provide unidirectional efforts. Generally, advertisers would make a crusade, print it or prepare it for conveyance through TV, print, or radio, and afterward kick back and trust the customer who responds as desired.

Today, though, creative and innovative sorts can initiate dialogue and two-way communications with the target audience – implying that boatloads of criticism and significant data can be gathered in a matter of minutes from the base of prospects and clients.

Advertisers can have good times and interact with the audience, and they’re actively welcoming loyal fans to participate in the fun and create user-generated content to upbeat the brand awareness. It’s gotten a lot more social in the marketing world these days.

5. Marketing is Accessible to More People

Unless you were a superior player in 2008, a couple of organizations could bear the cost of the six-figure sticker price that cost to deliver a 30-second TV spot bound for release on a national television. Only a couple of years prior, however, a little startup called Facebook was propelled, and it everlastingly changed the way we consider promoting.

With more than billions of active users, a smooth, budget-friendly promotion campaign can be made to individuals for a great deal sort of what you'd hope to pay for comparative presentation through conventional advertising marketing mediums. Marketing is far more open to the individuals who have something to state – not just the individuals who can bear to say it.

6. Daily Promotion Surefire Brand Engagement

Marketing maniacs are the one’s who are an insightful and inquisitive group, and the present digital marketing realm is one that keeps us on our toes. Rules change, inclinations and preferences move, and the group of spectators is just a stage or two far to put an appearance in another web-based social networking stage, a bit of innovation, or social impulse that can reclassify building a brand. As people are getting curious by nature, marketers today like that the industry continually redefines itself.

Let’s Step Towards the Digital Marketing World

Advertisers fall in love with digital marketing, by observing the passion and fervor of spreading the brand's awareness. Cherish your Business more with cohesive strategies and tactics of digital marketing. For further details, get in touch with our professional digital marketers today.

5 Google Updates to Take Care in 2017

Howdy folks, early greetings of the new year to all my readers. 2016 had been a significant year related to SEO and altogether google commence with a big bang of 2 algorithm update which changed the layout of SERP’s. The project Accelerated Mobile initiated experiments with a mobile-first index. SEO or Online Marketing showcases quick advancement, we shouldn't dawdle to be ahead of the curve on being left alone by both search engines and your competitors.

Herewith look at the latest 5 SEO trends impacting on panorama of SEO which will be helpful to streamline your site optimization in the new year 2017.

1. Conversational and Voice Search 2. Accelerated Mobile Pages 3. Google Answer Box Optimization 4. Optimizing for Search Intent 5. Mobile App Indexing/Deep Linking

Conversational and Voice Search : Talk to Google

As per the insights of google, nearly about 55% of Teens and 41% of adults are using voice search on their routines. Voice search and digital assistants (Siri, Cortana, Google Assistant, etc.) is taking over. Voice search is getting more viable while word recognition error rate dropped from more than 20% two years back to 8% today. What's more, its prominence is growing at a practically remarkable rate: from a "factual zero" to 10% of all searches in 2015, and 20% of pursuits made with an Android device in the US this year.

If you are thinking to overlook the Voice Search Impact for 2017 then let's make a top priority to start exploring on how do you optimize your site and content for something like this.

• • Focus keyword research on conversational queries with the help of tools like Ubersuggest, KeywordTool.io, Answer the audience or even plain old Google Autocomplete provides insight into the way people use your keywords in voice search.
  • "who", “what”, “when”, “where” or “why” are mainly used by voice searchers. We can start building pages of questions that begin with these adverbs and answer them using conversational language.Surplus tip for it make the FAQ’s.
  • Use schema markup to help search engines which provides semantic meaning behind your page content.
  • An important part of helping search engines understand your content is helping them crawl your site more efficiently.Make sure the answers to questions are findable. Use the Sitemaps test tool and robots.txt Tester to validate your sitemap and robots.txt file.

Google's Accelerated Mobile Pages

The Accelerated Mobile Pages initiates to boost page speed and usability to provide a user experience optimized for mobile devices. Make a quick note AMP isn’t a ranking signal, so using this it won’t make you outrank a page that has better content and/or links while it will be helpful for you in major aspects of mobile friendliness.

The growth of smartphones and mobile has also intensified the idea of the "micro-moment." Micro-moments are the times at which someone turns to a device, often a phone or tablet but not necessarily, looking to fulfill an immediate need directly on the landing page.

Mobile SEO has been important since mobile search surpassed desktop last year, but moving forward to this, it’s going to become mandatory. Plus, as Google further experiments with its mobile-first index, the mobile versions of your pages are going to become increasingly more important than the desktop version. Using AMP, it lets you maintain consistent content and design and share important ranking factors like link juice and domain authority between versions.

Google Answer Box Optimization

Ever since Google’s Hummingbird update, the search engine has been transforming itself from a search engine into an "answer engine." to connect searchers directly to their goals, not just the best websites they suppose are relevant to their queries. One part of this shift has been the Answer Box, officially known as “featured snippets.”

Featured snippets are the title and URL of a page, along with the page text Google thinks best answers for the searcher’s question. The Answer Box appears at the top of the SERP. The Answer Box is generated automatically when Google is able to determine that a searcher is looking for a particular piece of information. You can’t opt in (you can opt out by adding the "nosnippet" meta tag to your page) and you can’t decide what text Google uses. The Answer Box isn’t new, but as Google gets better at figuring out search intent, it’s becoming more frequent.

Unfortunately, since feature snippets are generated by Google automatically, you can’t really determine what content it chooses to feature. You can, however, optimize your pages in a way that will make getting featured more likely. And since, thanks to Hummingbird and Rank Brain, Google is getting better connecting searchers to answers, Answer Box optimization is absolutely something you should be doing in 2017.

Optimizing for Search Intent

Hummingbird and Rank Brain have transformed the way Google interprets search queries and determines keyword relevance. That means choosing keywords mainly capture searchers intent.You still need to optimize your pages and content around keywords. We can optimize our content into 3 types as below.

• • Complete an action type searchers who are surfing with a goal to complete their requirement and are looking for the specific relevant landing page. If they don’t come across it they will bounce off our site.
  • Finding Information is the one who won’t complete an action in beginning but there are greater chances of goal conversions. To capture these searchers the use of phrases like "what is", “do I need”, “how to” and “where to find” are more in their queries. We can target them for our campaigns.
  • The users who are researching products are the one who are looking for something but they don’t know particularly which one, or how to decide.The most suitable phrases to target these searchers are "top 10", “reviews”, “deals” and “product guides” in queries that will make their decision-making process simpler and easier.

Mobile Applications Indexing

According to the Statista prediction the mobile apps market need to grow 268.69 billion in 2017, a growth of 20 percent.Yes, the top mobile application development companies in India are focusing not only on mobile apps development but also on the promotion too as per the SEO strategies. Initiating from the HTTP URLs to google search console validation tracks its performance in search results.

To get the monetary benefits from the app market and you rely on the organic traffic it will assist you to create more integrated, cross-channel experience for your users. Google can suggest links to your android/ios apps to review it. This only works for indexed apps on Android devices, but the potential in terms of traffic and engagement is huge.

Browse our end to end digital marketing services to augment your revenue stream!

 

The Engine of Advertisement with your DNA

You have opened a business, and you got a few customers with a reference or without reference. The owners themselves know that there wouldn’t be a steady footprint of customers in the coming days because there are competitors and they would eat the shares. The majority of business owners faces few common questions such as “How can I have more customers? How can I make my business steady? How can I grow my business to the next level?”. Here, the most important thing is to get the name out there. Either your customer does it for you or you yourself. When you want to do it for yourself, it’s all about marketing & advertising.

"Creating ideas and building brands that truly matter to people" - Leo Burnett

Well, at this stage you may be having a next question “what type of advertisement I should go for?”. There are following major options available for the advertising your products or services

1. Print Media such as Newspaper, Magazine, etc. 2. Digital Media such as Television, Radio, etc. 3. Online Marketing such as Advertising via Social Media, Search Engines, Prominent Website,     Mobile Apps, etc.

The first two options are very costly compared to the third one, and it may be out of range for your business. The third option may fit into your business as it is cost effective and works well in this digital world. In this article, our main focus is to concentrate on online advertising that covers website and mobile apps.

At present, there are many third-party online advertising tools such as Adsense, AdMob, Mobclix, etc.

But, have you thought of having your own customized advertisement engine? We have seen that there are organization and businesses having a good number of customers using their mobile apps and websites, but those businesses are still using third party advertising services. Isn’t it a loss to the business in a long run? You can imagine the benefits of having your own customized advertisement engine to cater the need of vendors.

At 9series, have created advertisement engine that is very customized, optimized and full-fills almost all kinds of advertisement need of a business.

This ad engine supports number of advertising possibilities, such as

1. Banner Advertisement: Will display ad banners on screen. 2. Link Advertisement: This will redirect to the ad provider website in an in-app browser. 3. Video Advertisement: This will play a video about the ad. 4. Seeded Advertisement: Ad between then loaded a list of data. 5. Ads based on preference: Ad related to user’s interests. 6. Ads based on user’s actions: User purchase deal and will get an ad related to similar things. 7. Location-based Ads: As a name, self-explained.

This ad engine is modularized in iOS and Android code & API by functionality. It is reusable, handy and has the capabilities similar to the popular ad servers available at present in the market. On top of that, you can get the facilities as per your need and customize it as per your business need. Expert Android developers and iOS developers can play a very important role for you who have little experience or knowledge of advertisement industry.

You may be having a question about caching of data. Here, we have taken care of it, the algorithm is designed in such a way that it doesn’t only cache advertisements locally but also displays it as when required. This will reduce the usage of bandwidth as well as API interactivity.

The backend will store all preferences of users with cached data. Execute advertise algorithm in an optimized way and serve it securely.

Some quick examples on how it will work for your advertising clients on your products/software

1.The user is near to restaurant area -> Ad engine will serve ads related to food of that    restaurant. 2. The user is on sports ground -> Ad engine will serve ads related to sports equipment, fitness     equipment, etc. 3. The user is interested in entertainment -> Ad engine will serve deals related to food, movie,     fun programs. 4. The user is moving inside the mall -> Ad engine will provide ads related to nearby offers,     shopping, etc.

Don’t like video ads? Fine. Just set “Off” for video from preference and it will not serve it.

What about rewards?

The reward is also there based on advertisement view. Ultimately user will also gain points if he or she will review the advertisement. Either user is viewing linked advertisement or clicked in seeded advertisement, or view entire video of the deal, then he will earn points which he or she can redeem accordingly.

Everything is not covered in this article, however, if you are interested to know more, please feel free to write us at info@9spl.com. Thanks for your time to read this article.

 

Things You Should Keep in Mind for SEO 2016

The term Search Engine Optimization is self explanatory and it adds lot of values to the individuals, startups, SMEs and enterprise businesses. It has already gained more than enough importance in itself. It’s advisable to have knowledge of latest dates from SEO point of view in 2016. The Approaches to keep a business on top of a search in this competitive digital world has been changed. The technologies and strategies that we were using earlier may not be beneficial in coming days.

One cannot rely on traditional SEO only . Search engines changes their algorithms at regular intervals. So, one must remained aware about these changes, even it is not the requirement from the client end, but if we align and implement the same. The end result may exceed the client’s expectation.

The years from 2011 to 2014 were highly known as a years of penalties. where Google focused more on removing the spam content from it database, many of us may have experienced the implications on business ranking on search engine.As a result, the activities of spanning were declined drastically in year 2014 to 2015. In 2015, Google has came up with Mobilegeddon & Rank Brains, two new algorithm discourage the spammy & useless contents. Here we can consider Rank Brain as an enhanced version of Hummingbird.

If we have contextual branding content then paid & professional search engine optimization services can be very useful to get the maximum mileage out of it. It will indirectly affect the SEO ranking in positive direction.

“Content is the King” - Quality content means more popularity. After the Google’s hummingbird update, everyone has started their focus on content quality because quality content may give more popularity & more popularity may give better coverage based on the new criteria of algorithm..

Here are some more activities on which you should focus in 2016:

• • Mobile friendly websites may improve the ranking
  • Represent and promote content in various format, not just text.
  • Focus on targeted locations

In year ahead, In the coming year 2016, we should call SEO can be seen as a Search Experience Optimization. Feel free to get in touch with us to discuss your requirements from SEO and online marketing point of view.

 

Technology Trends for SMEs in 2016

The world is moving quickly when it comes to technological headway. In this article, we will be talking about Business Technologies for SMEs and New Startups. The year 2015 was all about Social Media as well as Smartphone Generation. But, 2016 won’t be same. In this year, we will be able to see the following trends for SMEs and Startups.

Device Adaptive Online Presence

The smartphone industry is on a boom, and it is resulting into more smart customers who have access to the world on their fingertips. The statistics [statista] shows that in the USA, a smartphone mobile user is spending 1.8-hour average. New startups and SMEs are considering this data as a significant game changer. Switching to a Device Adaptive or Responsive website development for business is one of a good strategy that helps small business to reach more dormant customers worldwide. 86% of tablet user and 72% of smartphone user research a business product using their devices, this figures clearly shows that in near future a responsive (device adaptive) business website will be considered as a Business Necessity.

Business Mobile App Bandwagon

Undoubtedly, 2015 has been a tremendous year for mobile, we have seen the considerable evolution of the smartphone by giants like iOS 9, Window 10, Android 5.1. Mobile has increasingly become an essential part of people's daily lives than ever before, and being in the tech industry, we can say that a business brand needs to be where its patrons are. However, existing businesses have already started adopting a smart move by developing a business mobile application to keep a hold on their buyers, specifically B2C business. A mobile application is not just helping a business by improving brand value, but a well-developed mobile application can back marketing and business strategies with lots of data insights.

- Smart Insights study found that in the USA, mobile digital media time is now significantly higher (51%) than desktop (42%).

- Pew Internet Project says, almost two-thirds (64%) of Americans own a smartphone and 46% say they can’t live without their phone [Study by- Pew Research Center].

The Smartphone is now the inherent part of daily life and because of this, users have started obliging more with mobile application and websites. The tech industry is driving the centers on generating more personal engagement with customers. In 2016, emerging brands have to engage and interact with users on their terms. Context sensitivity will be a driving force in 2016.

Mobile Payments

The Mobile Payment Technology is here to stay. This is not just because of merchants who accept cards and digital payments through mobile devices, but buyers are increasingly welcoming the idea of smartphone payment. The mobile payment adoption will continue to rise as it is quite easy to sign up for a smartphone payment account and accepting payment instantly. NFC will be a driving factor due to its low-cost adoption. However, security concerns will be on priority.

Customer Relationship Management System

Though CRM is not a new term for the marketers, but in 2016, the CRM system is more likely to take place in many businesses. CRM is not just a software for managing the customer data, it's a system that produces significant insights about customers' journey state, buying patterns, decision-making process, and other pertinent data that is vital for sales & marketing as well as business intelligence. CRM systems will continue to evolve for upcoming years as companies will make long-term investments in customer care. Now, the CRMs will be designed smartly as per the business needs to guide the team to the next level.

ERP Lite

Enterprise Resource Planning or ERP is around us for quite some time. Many businesses have succeeded in without ERP system. However, we are talking about trends for small businesses it can be clearly seen that SMEs are focussing on ERPs which can fulfil their custom need, more companies are likely to adopt ERPs which can ease their overall business processes and show the statistics on finger tips. The complete ERP solution needs deep pockets, as a result light ERP or requirement based ERP will be trending in the near future. After all, it’s all about growing business. Being an ERP solutions provider, we have observed that businesses are more likely to acquire a solution which helps in Business Process Management, Resource Management (including Human Resource), Inventory Management, Accounting and so on.

Automation

• • Field Force Automation:

    Employees are key assets of any organisation. As technology is advancing, companies are giving wings to employees. Mobile Technology is helping to work smarter, better, and faster along with improving the productivity of Mobile Employees, Streamline Field Operations and Dispatch, Increase management insight, and Optimize business operations.

  • Marketing Automation

    Marketing departments of an organisation are forced to be ahead of competition every day. With the help of software or a platform specially designed for marketing an organisation will be able to market more effectively with multiple channels online (Emails, websites, social media etc.) and schedule repetitive tasks. This will drive the change of Digital marketing.

  • Business Process Automation

    Back office automation is one of the trends already with us for quite some time. Companies have realised that human repetitive errors in a particular task and process at the core of the business can damage the reputation as well as profits of an organisation. Also, companies have identified that applying manual efforts are very costly and poor use of human resources. This is resulting into Business Process Automation that reduces the cost, less time investment, improved efficiency, better customer services etc.

  • Testing Automation

    Like Business Process Automation, Testing Automation is one of the trending automation in IT industry. Testing Automation is a process where a software, application or relation projects are tested with predicted outcomes and flow. This automation system helps in quick problem detection, test data creation, GUI interaction, defect logging and so on. Similar to other automation testing automation save tons of time in problem identifications that lead a business to quick solutions.

CyberSecurity

Data protection is and will always be the first and most prior concern of any organization while going for technology advancement. Cybercrimes become easier and lucrative moreover, it’s becoming professional. This major concern will lead a business to invest more on cyber security.

Mobile Apps bridging the Wearable Technology

A few years back, Wearable was totally unknown for many (we could say almost everyone). Fast-forward to 2014-15 and wearable technology is all around. The wearable tech is something new to the world and it is in the initial stage of evolution, that means there are lots of new opportunities are laying with that. With the evolution of mobile, wearable technology will evolve simultaneously and the need of the compatible applications that connects mobile and wearables, will be in demand.

We are into the IT industry for more than 8 years now, being a SMEs friendly Technology solutions provider, we are very well versed with the problems and best solutions that can be used to resolve it. Feel Free to contact us.

 

It’s Not just SEO Anymore, It’s Online Marketing

In the world of marketing SEO is not a new term but for digital marketers (specifically for international marketers) definition has changed. Let's have a what was SEO and what is SEO?

What was SEO?

All major search engines such as Yahoo, Google, and Bing have basic search results, where web pages and other content such as local listings or videos are displayed and ranked based on what the search engine considers most appropriate to users. Payment is not involved, as it is with paid search ads. It is commonly seen that Internet users don’t click more pages to search results (in simple terms, you will click on any of the results which appear on the first result page), so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website easily ranks in organic results of a search, the greater the chance that site will be visited by a user.

What is SEO?

Apart from traditional SEO techniques social media and technological advancement are more responsible for the drastic change in SEO tactics development. After a boom of social media and smartphone technologies, users have handy access to the internet all the time. It’s a noteworthy point for every marketer that Online marketing and social media help to have a better and instant relationship with the potential customers. These channels will help to engage with the customers directly wherein a strong relationship created and they become personally interested in brands and services. This will further enhance the brand visibility and loyalty among customers. It will be a great advantage to have active internet audience to spur up the marketing activities and will also give higher RoI for the marketing budgets.

Business owners must understand that offline and online marketing are becoming co-dependent nowadays. People's behavior can affect presence online and offline, also impact brand and overall marketing results. Digital marketing has influenced people’s purchasing power these days, and one of the most significant strategies being implemented is right SEO(Search Engine Optimization) strategies. SEO is one market which consist ton of tools to help. Whether for researching or competitors’ backlinks, trying to identify keywords and occurrence terms, or simply trying to monitor how the site is ranking. Here are the most prominent SEO tools and platforms on the market.

Some key features of search engine optimization platforms nowadays:

• • Keyword Research & Ranking Keyword research is the initial step to a successful SEO strategy. Those successful with SEO know what people are searching for when discovering their business in a search engine. The keywords use to drive targeted traffic to their products. Start brainstorming latent keywords, and see how the competition seems by practicing Google AdWords Keyword Tool. If some keywords are too competitive then go with long-tail keywords (between two to five words) than will be easier to rank. The longer the keyword, the less competition for that phrase in the engines.
  • Scraping & Internal Analysis – Tools that analyze site hierarchy, page speed, page construction, and other related issues are fantastic for correcting issues which might be less obvious but that may cause great problems in ranking.
  • Content sharing – It’s right, content is king. Search engines have stated that creating quality content is the best way to not only for keyword ranking but also create positive user experiences. Content is the perfect grail of search engine optimization. Great content answers the question which users are seeking for, ranking on search engines is very difficult. It will also go a long way with making sure that it will educate the consumer, and will lead to boosts sales. So as a business owner, one can market their content in form of presentations, infographics, case studies, press release, blog, videos, newsletter, etc.
  • Email marketing – A targeted email marketing campaign could be all that stands between transforming one-time buyers into regular purchasers. An experience in designing and implementing targeted email campaigns, results in a positive ROI for customers.
  • Social Media Marketing – Nowadays, Social Media is the online marketing superstar. Social media marketing is more than having a LinkedIn or Facebook Page and a company Twitter account, it is about commitment and two-way communication. There is no one size fits all strategy while social media can work for small, medium and large businesses similarly. From establishing brand awareness and efficiently managing customer service to reputation management and communicating the advantages of a new product, social media can help to convey the message in a unique way.
  • Pay Per Click – For some business, Pay Per Click marketing may be a suitable method of gaining targeted traffic. This is where one can create an ad or multiple ads and bid on related keywords. This makes it a good short-term source of business for websites that have just launched or for those which may be new to the SEO process. Whilst PPC is frequently used in this way, for some enterprise, it may go hand in hand with SEO on an on-going basis, or for those not likely to invest in SEO, can be a standalone revenue stream.
  • Link Building – If a site is linked with such sites with poor search engine authority, will result in a terrible time ranking. Being able to analyze the quality and volume of the links that are pointing to domains is imperative for advanced troubleshooting of competitive analysis and ranking issues.
  • Data Analytics – Strangely missing from many of these platforms is the ability to aggregate, tag, categorize, data mine and develop reports across huge sets of keywords.

It is high time to give importance to online marketing as this will help business owners to reach out a large set of customers. It is essential to make use of all forms of medium to have effective marketing and advertising. Social media and networking sites play a crucial role in improving the brand visibility. There are infinite people stick to the computer screens and this number is expected to go higher at a faster rate year on year.

When it comes to perfect online branding and marketing pitch, don’t fly blind. It require the team efforts which requires people from diverse expertise such as content writer, branding developer, marketing executive, search engine & social media optimizer. Get experts to help you with this. We at 9series are having all-rounder SEO experts, who are the champ when it comes to SEO & online marketing. We are delivering highly efficient result over traditional SEO services with our Online Marketing expertise.